Loading content...
We're Online
The clinic needed to bring in more new patients, but wasn't generating enough qualified enquiries through its existing channels.
Built dedicated Search and Performance Max campaigns targeting people actively searching for the clinic's services.
Set up phone call and lead form tracking as core conversions, so budget could be optimised toward real enquiries rather than clicks.
Shifted spend toward the campaigns with the strongest cost-per-lead, cutting underperforming ad groups.
Refined ad copy and calls-to-action to drive both phone calls and form submissions.
The account generated 462 leads (phone calls and form submissions combined) at an average cost of A$19.71 per lead, from A$9,104 in total spend.
