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Before VMove, MYCO was taking orders manually through WhatsApp, with no real platform or paid channel behind it to generate consistent sales. Fixing that meant building a proper sales system and driving demand into it, through Meta ads and a conversion-focused website.
Built MYCO a conversion-focused e-commerce website with a custom backend covering invoicing, customer data, SMS marketing and email marketing — replacing WhatsApp-based ordering and a stack of paid Shopify plugins in one move, cutting related software costs by 50%.
Ran continuous Meta ad campaigns from Black Friday 2024 through to the present, generating 2.9M+ impressions and 56,000+ link clicks.
Optimised spend around what converted, turning even small individual pushes into outsized returns — one $188 campaign alone drove roughly $3K in sales, a 16x return.
MYCO now generates 200k$ (LKR 20M) in annual revenue, having reached 50k$ (LKR 5M) within just the first two months. The custom backend alone drove a 70% increase in sales, while replacing paid plugins for invoicing, CRM and marketing cut ongoing software costs by half.
