3.19x Average ROAS Across A$221K in Meta Ad Spend for a Leather & Shoe Bags Brand

Client

Leather & Shoe Bags Brand

Timeline

TBD

Services

3.19x

Average purchase ROAS

A$221,603

Total ad spend

5.3M+

Impressions generated

982,686

Meta account reach

(The Challenge)

The brand had little to no visibility in Google search results, leaving paid Meta traffic to carry the weight of demand generation.

Built out a full Meta ad account structure, testing creative and audiences across hundreds of campaigns to find what converted.

Scaled budget into top-performing campaigns while pausing underperformers, holding a healthy blended ROAS at volume.

Began laying groundwork on the SEO side to address the brand's lack of Google visibility, alongside the paid push.

Across the Meta ad account, A$221,603 in spend returned a 3.19x average purchase ROAS, with the strongest single campaign reaching 16.32x.

Meta adsCampaign delivery, spend and purchase ROAS across the account

3.19xAverage purchase ROASProof Not Promises