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The account wasn't delivering a strong return — spend wasn't translating into proportional conversion value across campaigns.
Audited the existing Google Ads account and restructured campaigns around high-intent search terms rather than broad targeting.
Introduced Performance Max alongside Search to capture demand across Google's full inventory.
Tightened conversion tracking around actual purchase value, then shifted budget toward what was converting.
Reallocated spend away from underperforming campaigns and into the highest-return activity.
Across a 30-day period, A$38,378 in Google Ads spend generated A$593,228 in tracked conversion value — a 15.4x blended return.
