2.87x Blended ROAS Driving $201K in Sales for an Australian Fashion Brand

(The Challenge)

Product pages lacked key details — sizing, materials, social proof, FAQs. Checkout friction: too many steps, no guest option, shipping costs revealed late. The mobile experience was clunky despite most traffic being mobile. Slow site speed hurt both conversion rate and ad quality scores. There was no urgency or scarcity messaging to push hesitant buyers to act. Ad spend wasn't translating into strong ROAS.